Yorganic :: Search Engine Optimisation

Presentation to Blackburn and Pendle DDU

Administrator

Earlier today our M.D. Carl Spencer presented on "How to organise an integrated marketing campaign using your web site" to over 60 businesses from the Blackburn and Pendle region.

The event covered understanding the elements and media mix used in an online marketing campaign, be it for short “special offers” or a long term awareness programme.

Planning a campaign, selecting media for the target audience and best call to action
How to budget for a campaign and how it can be affordable
The difference between ‘spam’ and legitimate e-mail campaigns
Understanding campaign metrics, use of landing pages and campaign codes to monitor success
Managing the responses and measuring Return On Investment
Come away with a more informed outlook on brand monitoring and the techniques you can use in creating an efficient and effective marketing campaign.

Carl is an expert on search engines and web-based brand monitoring applications; he offered

practical and authoritative advice on all aspects of online marketing, Search Engine Optimisation and Conversion Rate Enhancement.

British companies to spend more than ?1.75 Billion on search campaigns

Administrator

It's been reported by e-Consultancy based on their research that British companies will spend over ?2.75 Billion on search campaigns this year and that's set to rise.

The majority of this spend is in paid advertising (?2.42 Billion), leaving ?330 Million spent on search engine optimisation an increase of 30% over last year. Although the rate of growth is lower than the previous year it's still very healthy with a positive outlook.

E-Consultancy have also reported that the market for online ad networks will increase by 60% to ?385 Million and that the spend on email marketing will increase by 24 percent to around ?270 Million.

In a difficult climate this highlights that companies are having to ensure they spend their marketing budgets in the most efficient and effective.

Google Conference - Manchester

Administrator

Carl has just got back from the Google conference in Manchester (18th September 2008) and is proud to report that Google has now come into line with our way of thinking!

For a long time now Yorganic have been pioneers in Conversion Rate Enhancement techniques and Multivariate Analysis. After all Carl ran the very first Taguchi Multivariate experiments for BAE back in 1988.

With the economic downturn, all the talk even with Google, is about to help retailers maximise what they already have before they spend more trying to acquire more of the same.

Google Chrome - Latest Internet Browser to take on Microsoft's Internet Explorer

Administrator

It has been reported that Google Chrome has topped the list of fastest moving UK search terms for last week. Google Chrome has been launched to compete with Microsoft Internet Explorer which holds over 70% of the Internet Browser market.

When Google unveiled its new browser (2/9/08), it was touted as a faster and more reliable experience for those using the Web for everything from e-mail and word processing, to music and video.

Google have decided to rewrite the Browser from scratch with the goal of creating a simple powerful user experience. Many applications which run in web browsers require intensive processor power, Google have designed Chrome to handle this and prevent crashes by segregating each open browser into a distinct 'sandbox'. This unique set up also helps prevent rogue websites from reaching your computer by keeping any activity restricted to the browser.

According to Google some of the features and benefits of Google Chrome include:

Lighting Fast Speed
Intuitive design
Intuitive, elegant and simple design
Create application shortcuts on your desktop
Work in alternate tabs whilst others loading
Prevents memory jams - can close down problem tabs
Search and Address window combined

Google have launched a beta version of Chrome – it will be interesting to follow the developments as it increases competition against Mozilla Firefox which has steadily been taking market share from Microsoft Internet Explorer.

We\'re Hiring [Again!]

Administrator

Yorganic is hiring again and we are looking out for a good all round PPC manager, content manager, someone who knows a bit of HTML, likes a bit of social networking. The kind of person who's probably doing a bit of the same for a local web design agency but has got a bit bored as the campaigns are not interesting enough or is expected to juggle much of the same on top of a 'normal job'.

If you know a bit of SEO already then great but, we happy train you up on that side of things.

If you're that kind of person and would like to work with an interesting team and in a very nice office environment then send us your CV.