RELATED NEWS

Google Makes All AdWords Phone Numbers Clickable for Mobile - Search Engine Watch (#SEW)

When AdWords advertisers place a phone number in their ad copy, the phone number will be clickable by default, Google has announced. Advertisers will be charged the same rate as their standard PPC when users call through the advertisement.

Source : http://searchenginewatch.com/article/2104995/Google-Makes-All-AdWords-Phone-Numbers-Clickable-for-Mo...

Google Tweaks Interface For "Keyword Ideas" In AdWords Keyword Tool

Google has changed the way it's displaying "Keyword Ideas" in its AdWords Keyword Tool, breaking them into a separate tab so advertisers can more easily view both keywords and ideas.

Source : http://searchengineland.com/google-tweaks-interface-for-keyword-ideas-in-adwords-keyword-tool-81835?...

Freeze drives shoppers online - Brand Republic News

Severe weather conditions are driving consumers away from the high street, with sharp increases for online retailers over the past week.

Source : http://www.brandrepublic.com/bulletin/digitalambulletin/article/1045437/freeze-drives-shoppers-onlin...

Google tweaks algorithms to suppress retailers who profit from bad reputation | Technology | guardian.co.uk

A New York Times story about a spectacle reseller horrified the Googleites - so much so that they've rushed in a fix that should mean a bad reputation won't get a high ranking. Unless you're a politician.

Source : http://www.guardian.co.uk/technology/blog/2010/dec/02/google-algorithm-bad-retailers-downgrade

Big brands gear up for 'keyword' court cases - Brand Republic News

A host of big-name brands are preparing to take High Court action against rivals that piggyback Google searches for their websites, according to experts in the legal profession.

Source : http://www.brandrepublic.com/bulletin/digitalambulletin/article/1035608/big-brands-gear-keyword-cour...