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New Key to Success in Online Retail: Geography Plenty of marketers pull mountains of data from the Web, such as search habits and online surveys, to figure out how to reach new customers. The assumption is that many of the retail rules that apply to physical stores don't apply to Internet commerce, or at least not in the same way. David Bell, an... Source : http://www.bnet.com/2403-13241_23-351380.html
Office of Fair Trading to probe use of personal data by online retailers Websites using behavioural data to set customised pricing are to be scrutinised by Britain's competition watchdog as part of a probe into misleading advertising and pricing. The Office of Fair Trading (OFT) is concerned that consumers could suffer if information about their personal web usage i... Source : http://www.guardian.co.uk/business/2009/oct/15/retail-pricing-tactics-oft-investigation
Online credit card fraud where you live, postcode by postcode We spend billions online on our credit cards and debit cards - and millions of it goes astray into the accounts of fraudsters. These are the statistics by postcode. Between August 2008 and August 2009, shoppers spent an estimated £46bn using their credit cards in 'card not present' transac... Source : http://www.guardian.co.uk/news/datablog/2009/sep/11/credit-card-fraud-online-statistics-postcode-dat...
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