About Us

Here at Yorganic we believe that we are pioneers in the world of online marketing based upon the following experience;

1. Probably the FIRST ever company to perform search engine optimisation in anger.

Wow that's a very bold statement I hear you say. We'll maybe but you judge for yourself;

Back in 1995/6 our co-founder and MD Carl Spencer was invited to audit a piece of software deployed by the Ministry of Defence for evaluating bids for large scale research and development projects involving hundreds of millions of pounds. As one of only 4 representatives from the entire UK defence industry Carl was then a highly sought after employee within British Aerospace and, later as a freelance consultant helping defence companies write bids to "beat" the software. This being highly advanced optimisation aimed at an advanced search engine working with un-published rules. The largest of these bids being valued at $1.5Bn [yes billion!]

Read more on search engine optimisation
Read more on Soft Issues Bid Evaluation Tool [SIBET]

2. For those with rankings & traffic the latest thing in the world of website optimisation has become multivariate testing and in particular Taguchi methods

Our co-founder and MD Carl Spencer holds the claim to be the first person ever in the UK to operate a large scale Taguchi experiment. Again, working with British Aerospace Carl first managed an experiment back in 1988 and valued at ?200,000 into the improvement of the production process of a strategic piece of equipment used by both the British and US armies. Carl then went on to assist in 2 other experiments led by other BAE factories before then operating the probably the first ever large scale experiment applied in the UK to a research and development project as part of his thesis this being entitled "Design Optimisation and the Application of Taguchi Methods in Shaped Charged Warheads."

Almost 20 years on Taguchi and multi-variate testing has become the latest tool in optimising your website to convert existing traffic into more business.

Read more on how multi-variate testing and Taguchi methods can be applied to the optimisation of your website.

3. We also believe that we were the first company in the UK to offer a brand monitoring solution based on web crawler technology. Our brand monitoring solution Yalert. This software was first deployed on behalf of clients during 2005 after development by Carl whilst on a years sabbatical from the business working at Lancaster University at Infolab21.

Read more on brand monitoring and Yalert.

4. We were the first and probably the only company to have comprehensively researched the internet presence of over 1.7M UK businesses during the UK Online for Business era on behalf of over 20 government agencies.

5. Over the years and in part due to having supplied SEO support services to other web design and marketing agencies we have optimised over 500 websites.