Presentation to Blackburn and Pendle DDU

Earlier today our M.D. Carl Spencer presented on "How to organise an integrated marketing campaign using your web site" to over 60 businesses from the Blackburn and Pendle region.

The event covered understanding the elements and media mix used in an online marketing campaign, be it for short “special offers” or a long term awareness programme.

  • Planning a campaign, selecting media for the target audience and best call to action
  • How to budget for a campaign and how it can be affordable
  • The difference between ‘spam’ and legitimate e-mail campaigns
  • Understanding campaign metrics, use of landing pages and campaign codes to monitor success
  • Managing the responses and measuring Return On Investment
  • Come away with a more informed outlook on brand monitoring and the techniques you can use in creating an efficient and effective marketing campaign.

Carl is an expert on search engines and web-based brand monitoring applications; he offered

practical and authoritative advice on all aspects of online marketing, Search Engine Optimisation and Conversion Rate Enhancement.


Tagged with Tags : consultancy, presentation, seo, email, brand monitoring