Google Conference - Manchester

Carl has just got back from the Google conference in Manchester (18th September 2008) and is proud to report that Google has now come into line with our way of thinking!

British companies to spend more than ?1.75 Billion on search campaigns

It's been reported by e-Consultancy based on their research that British companies will spend over ?2.75 Billion on search campaigns this year and that's set to rise.

The majority of this spend is in paid advertising (?2.42 Billion), leaving ?330 Million spent on search engine optimisation an increase of 30% over last year. Although the rate of growth is lower than the previous year it's still very healthy with a positive outlook.

Google Chrome - Latest Internet Browser to take on Microsoft's Internet Explorer

It has been reported that Google Chrome has topped the list of fastest moving UK search terms for last week. Google Chrome has been launched to compete with Microsoft Internet Explorer which holds over 70% of the Internet Browser market.

When Google unveiled its new browser (2/9/08), it was touted as a faster and more reliable experience for those using the Web for everything from e-mail and word processing, to music and video.

Presentation to Blackburn and Pendle DDU

Earlier today our M.D. Carl Spencer presented on "How to organise an integrated marketing campaign using your web site" to over 60 businesses from the Blackburn and Pendle region.

The event covered understanding the elements and media mix used in an online marketing campaign, be it for short “special offers” or a long term awareness programme.

We're Hiring [Again!]

Yorganic is hiring again and we are looking out for a good all round PPC manager, content manager, someone who knows a bit of HTML, likes a bit of social networking. The kind of person who's probably doing a bit of the same for a local web design agency but has got a bit bored as the campaigns are not interesting enough or is expected to juggle much of the same on top of a 'normal job'.

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