Microsoft Launches Live Club Site

This new site allows members to play games involving the use of Microsoft's own Live Search Engine. Success in these games gains users points which they can then exchange for Microsoft products - software, games etc etc.

This will bear watching as previous giveaways have not always been a success. Only time will tell if Microsoft can effectivly buy users into its search brand.

Check out coverage on SearchEngineLand , or try it out yourself here.

Posted : Wednesday 16th May 2007