Yorganic Marketing Agency Lancashire
We are an award winning marketing agency based in the heart of Lancashire specialising in all forms of creative design, online marketing, search engine optimisation, web development and ecommerce. We serve clients across Europe and the whole of the UK as well as the NW and Lancashire region. We have a team of specialists from programmers, designers and marketeers to mathematicians and rocket scientists. We have been operating in the online marketing industry for over 10 years and we even started out by building our own search engines, not many in the industry could say that.
Search Engine Optimisation
Pay per Click Management
Conversion Rate Enhancement
Social Media Marketing
It is important to write good content that is interesting and relevant and provides value to your visitors. You also need to write it in a way that the search engines can find your pages for relevant keywords...
We use a robust and an ethical link building approach which means our strategies not only benefit a website from high traffic and high rankings but also it means the website will remain high in Google in the long term...
Protecting and monitoring your brand online requires specialist knowledge and technology. Here at Yorganic we operate our own proprietary search engine technology that can be put to a number of uses including brand monitoring, competitive intelligence and corporate risk analysis...
With much experience in testing and auditing websites for usability as well as developing for search engine optimisation we have enhanced our own content content management solutionsmanagement system to rival the systems of popular choice whilst outperforming on usability for search engine optimisation and delivery of SEO...
- Website Design
- Content Management Systems
- Search Engine Optimisation
- Pay per Click Management
- Email Marketing
- Social Media Marketing
- Copywriting & Content
- Affiliate Marketing
- Usability & Accessibility
- Conversion Rate Optimisation
- Brand Monitoring
- Link Building
- Dedicated Servers
INTERNET & SEARCH ENGINE NEWS
Here are some search and SEO changes webmasters will likely see this year, but please bear in mind as always nothing is set in stone and they should be taken with a grain of salt. We expect many updates from Google this year, some larger than others. We do expect some listed below to be taking place this year.
It has been said in the SEO world that "relevance is the new Page Rank. Back it the day getting a link from a high Page Rank site was the best link you could get, however now the game has shifted to finding relevant links. IE. Websites that have the same or similar theme to yours that link to you. Obviously if the site in question has high PR as well as relevance the more beneficial it would be to your site.
In the SEO world it is very clear that the state of business location data on the Web is pretty messy. It has been found that consumers regularly encounter incorrect location data for businesses and it is clearly a big problem, not only for consumers and businesses but also for marketers.
The past couple of years have brought in a huge amount of change in the world of seo, and 2013 will be no different. This means more Panda releases, Penguin releases, the EMD update, top heavy ads, and the DMCA update all mark a shift in capabilities for Google.
TEAM YORGANIC BLOG
Google have recently issued several warnings about things to come and last week they took action on one of the hot topics they spoke about. 'Link Networks' that are seen as black hat SEO and very spammy. Google has taken action against “several thousand” link sellers that were part of a link network that bought and sold links that pass PageRank.
Certain reports and comments made by Google show that Google’s tolerance of spammy links to trigger a Penguin algorithm ranking drop has declined by 30% since the Penguin algorithm launched. Google has been steadily reducing its tolerance for webspam.
We believe Google have released an update to their Panda algorithm last week.
Google have said from now on they are unlikely to confirm future Panda updates since Panda will be incorporated into their indexing processes. Don’t be surprised if you don’t notice it because the Panda updates are going to be more integrated and less noticeable in the future.
It is a common fact that SEO and PPC fans often find themselves in different parts of the building and sometimes on a different planet.
This shouldn't really be the case, but is.